Swinburne University MKT10007 Mia Rae Assignment 1 Assessment Task - Assignment 1 MKT10007 Fundamentals of Marketing Semester 1, 2022. Student Number: 103473812 Name: Mia Rae Course: MKT10007 Due Date: 21 March 2022 Date Submitted: 20 March 2022 Word Count: 876 1
Swinburne University MKT10007 Mia Rae Assignment 1 Contents 1.0 Public Opinions 3 2.0 Formal Definitions 5 6 3.0 Synthesis 4.0 References 7 2
Swinburne University MKT10007 Mia Rae Assignment 1 Part 1. Public Opinion ("Vox Pop") - My three Personas are as follows Jane Stevens Age: 19 Gender: Female Education: VCE (Completed), Business/Marketing Degree (current) Career: Digital marketing assistant Goals: Major life-goal in the next three years; Complete Undergraduate Degree, Continue to work and gain experience About: Jane Stevens is a Driven and passionate young adult who has high standards for herself. She is financially independent earns an income so she can support herself. Jane has grown up within the upper class; receiving a private education and being financially supported throughout her childhood. "Marketing is a tool that is used to reach and communicate with consumers. Due to the prevalence of technology and the increasingly saturated market for goods, direct communication through marketing has never been so important." Jane is a young adult of the age of 19 who is completing a Business and marketing degree and works within the field of marketing, thus she has a strong understanding of what marketing is. Her definition states the approach to which marketing can be delivered to consumers. The significance that technology has and the future of technology within marketing. This is clearly examined by Grewal, D, Hulland, J & Kopalle, P.K. (2020) viewing the growth of technology, how significant the impact of marketing to a digital consumer is. I I Daniel Smith Age: 59 Gender: Male Education: Bachelor in Business (accounting) Career: Director in Private Banking (ANZ) Goals: Successfully be able to retire from full time work ?ek iStock iStock Stock iStou by Getty istoEl iStock Images" iStock by Getty Lucas 1183035871 3