Faculty of Business and Law SWIN BUR NE Assessment Task - Assignment 2 MKT10007 SWINBURNE UNIVERSITY OF TECHNOLOGY Fundamentals of Marketing Collaborate Version Semester 2, 2020 Assessment Type Analytical Report Associated Unit Learning Outcomes (ULO's) 2, 3, 4 Group or Individual task Individual Value (%) 30% Due Date Submission details/form Purpose or Overview Sunday 27th September by 23:59 AET Put this date in your Calendar 1,400 words + 10% (= 1,260 to 1,540). Not included in Word Count are Appendices, List of References, tables, charts and words inside PDFs such as the Personas. To develop understanding of marketing management tasks and of how marketing fits into other business functions within an organisation Use research information and apply marketing concepts to propose ethical, creative solutions Detailed Assignment instructions Assignment Overview For Assignments 2 and 3 you will form a Group of 3 or 4 people in your tutorial. This document explains Assignment 2 - your Individual report. Assignment 3, which follows, is a Group assignment, where the Group will work together using the Group members' Assignment 2 information. First, as a group you will decide on what product category you would like to focus. Each group member will then choose a brand within that category and do a report on that brand. This will be your Assignment 2. COVID-19 PRECAUTIONS Group work is a normal and accepted practice in both business and academic study. As per COVID-19 protocols all group work is to be conducted remotely. Do NOT meet face-to-face. Group work can be done remotely via email, Google docs, Facebook messenger, and/or What's App groups or other platforms that are mutually agreed by your group. You can video conference using Skype or Zoom. Video content for Assignment #3 can be recorded individually and then spliced together by a group member. Group work can be challenging and groups are reminded that working collaboratively is an essential work life skill. Groups that need guidance with group work should email their Tutor to discuss any issues that may arise. btf9a69ff3a934c339690b2e660007ftf3.docx Page 1 of 9
Part a. Individual Brand Report. In Assignment 2 you will work alone to analyse one brand within the category chosen by your Group. Companies are always trying to stay up to date with what is going on in the market, and the strategies of their competitors. Assignment 2 is where you conduct this "marketing intelligence" exercise. Then, in Assignment 3, you will work with your fellow Group members to compare and contrast the brands that you and your fellow Group members analysed in Assignment 2. In Week 3 you will form Groups of 3 or 4 people to form a company. As a Group, you will choose one from the following product categories available for Semester 2 2020: OD5172 - Yoghurt, OD5413 - Sunscreen, OD4021 - Cider, OD5476 - Petfood (Your Group must choose a specific category (e.g. dog food) and then all Group members must choose a brand within that category.) You will then decide which brand within