SWIN BUR · NE · SWINBURNE UNIVERSITY OF TECHNOLOGY UniLink Studies Pathways Diplomas MKT10008: Marketing Principles Assessment Task 2D - In Class Exercise: Promotion 5% In Class Exercise: Promotion (5%) - Assessment Task Overview Describe the existing promotion strategy and characteristics for industry / organisation / brand / product you submitted and discussed in Assessment 1B Learning Outcomes: This assessment reflects Unit Learning Outcomes 1 and 4 Students who successfully complete this assessment should be able to: · Explain marketing concepts and principles for the development of marketing goals and plans. " Respond to sustainability, social impact and ethical considerations when making operational marketing decisions Conditions for assessment Due: 2nd Class of Week 11 Marks: 5 The report is marked out of 30 and scaled back to a mark out of 5 Word length: Minimum: 600 words (excluding Table of Contents, Reference List and any Appendices). If the Canvas Turnitin copy is not uploaded by end of nominated class, you will receive zero marks. Marking: TP1 2022 MKT10008 - In Class Exercise 2D - Task Instructions 1 | Page
Instructions for assessment " You will have the entire class to complete this in class exercise. " Individual question word length is a minimum only, can be longer. " Submitted via Canvas Turnitin at end of class. A similarity score of greater than 10% may attract a penalty. " All responses need to be in your own words. " No discussion in class. Any questions discuss with your teacher only. " You will be submitting your own individual report. Use the template provided and produce a professional-standard report. · You must be in class to submit your work. " This is an open book in class exercise. " Your submission will be based on what is evident (eg. Market research using industry databases, journal, newspaper/magazine articles, websites etc). . However, it will inevitably also be based on intelligent supposition where the real situation is not known. In Class Exercise: Promotion (5%) - Assessment Task Detail The report will need to include: Marketing Strategy - 4th P - Promotion Promotion For each of the following promotional strategies Strategy. • Advertising · Sales Promotions · Public Relations · Personal Selling · Direct/Digital Marketing 1. Provide evidence of your industry/organisation/brand/product usining each of the above promotional strategies (provide examples e.g. embed pictures, videos, links that demonstrate this type of strategy). (5 marks) Or TP1 2022 MKT10008 - In Class Exercise 2D - Task Instructions 2 | Page
Please note: Where you can't provide evidence of a specific promotional strategy, explain why you think your organisation doesn't use this form of promotional strategy. 2. Using the evidence gathered for each of the promotional strategy examples above either (150 words) (5 marks) a. provide your justification as to how you think your company/product benefited from using this strategy is Or b. provide your justification as to why there is a limited benefit your company/product using this strategy 3. Referencing your product and target market from your