Celebrities Choose a person who is famous in contemporary media and explain why they are a star, celebrity, microcelebrity or celetoid using relevant scholarly references. What ideologies are they seen to embody (why/how)? In what ways have they been used as a marketing or moneymaking commodity? What is the relationship between these ideologies and their money making functions? A celebrity is someone who is famous, especially in areas of entertainmentsuch as films, music, writing, or sport(Collinsdictionary.com, 2021).One of the first things people do when they are trying to find out about a famous person is to just google their name. For example, if you wanted to know about Kanye West, you could google him and get everything from his height to where he was born. But how exactly did he manage to be so famous? That's what this blog post is all about! We will explore all the different ways Kanye has been used as a marketing or moneymaking commodity, what ideologies he embodies (why/how) and how that's impacted his celebrity status. It is almost impossible not to be known by name in this age of social media and mass media. that led to petitions asking him not to return. West released another album in 2018 titled "Ye". In this album he talks about racism, which seems to have been a major theme for West since 2015 when he released his album "The Life of Pablo". On "Ye" he talks about politics, the Golden State Warriors, his controversial comments regarding slavery, and the influence of his family. West has not shied away from offering his opinion on social issues since he was in college. This is part of what has made him a celebrity in contemporary media.Most recently, Kanye West compared himself to Donald Trump when asked about Trump's use of his music during the presidential campaign. West stated that the two both have personalities are similar in some ways.In 2014, Kanye West was called out for wearing a jacket displaying the Confederate flag on the cover of Rolling Stone magazine. This caused an uproar on social media, with many asking if he was aware of what it stood for. The Confederate flag was a symbol representing southern states' rights that lost the Civil War to preserve slavery in America. Ideology is a system of values, beliefs, or ideas that common to a specific group of people (johnbranney, 2012). Kanye West's ideology can be characterized by how he has changed from being a raw, outspoken artist who appealed to the masses to being a polished businessman who
has successfully altered his image and will now appeal to a much broader consumer base. In this way, Kanye West is not altruistic but instead follows the mantra of capitalism: "Wealth = power." His evolution from artist to businessman is fueled by a need for wealth and success, which can be classified as materialism. His transition also reflects an increase in his need for social acceptance since he's been seen with celebrities such