Swinburne University of Technology, Lilydale A Presentation Style Guide for Business Students Mark A. Tucker Trevor H. Tonkin Updated August 2005 FACTUM P SWIN BUR NE SWINBURNE UNIVERSITY OF TECHNOLOGY LILYDALE
Every effort has been made to trace and acknowledge copyright. However, should any infringement have occurred, the publishers tender their apologies and invite copyright owners to contact them. Mark Tucker and Trevor Tonkin, the creators of this publication, assert their moral rights to the material therein wherever such moral rights are applicable. @Copyright - August 2004. CRICOS provider code: 00111D Version 3 Published by: Swinburne University of Technology, Lilydale Locked Bag 218 Lilydale VIC 3140 Any questions regarding this publication should be directed to the authors, Mark Tucker (mtucker@swin.edu.au) or Trevor Tonkin (ttonkin@swin.edu.au). All rights reserved. No reproduction without permission.
Table of Contents Introduction 1 Studying Business Subjects 3 Developing an Interest 3 Aims, Objectives and Teaching Methodology 4 Written Presentation 6 Understanding the Question 8 Common Abbreviations 9 Reference Citation 10 Harvard Method 11 Bibliography 12 Legal Citation 15 Writing an Essay 16 Elements of an Essay 17 Writing a Business Report 19 Presentation and Layout 19 Case Studies 22 Oral Presentation 24 Exam Techniques 26 Undertaking Research 28 Introduction 28 Getting Started 28 Ethics 30 Choosing a Topic 31 Research Proposal 32 Research Process 35 The Research Report /Thesis - A Guide 38 Further Reading 41 i