Effective Communication Report PADBURY FIT CLUB MUMS & BUBS CLASS COMM10007 JAZMIN OHL 103892420 Caption
Executive Summary The purpose of this report is to outline the implementation of Padbury Fit Club's communication campaign for its new Mums & Bubs fitness classes, to spread awareness and gauge community interest. Padbury Fit Club runs outdoor fitness classes for the community in the suburb of Padbury, and are now implementing classes that cater to mother's of any age who want to exercise with the flexibility of being able to bring their children to classes with them. Three campaign communication methods are outlined within this report, each chosen as they are effective in reaching the intended target audience in a clear and direct manner. The three communications methods to be implemented are: 1. Local radio advertisement 2. A4 Poster advertisements to be distributed around the community 3. Advertisement via the Padbury Fit Club social media pages (Facebook)
Table of Contents Introduction 3 Tactics. 4 Visual/Auditory - Radio Announcement. 4 Text/Paper-based - A4 Posters 4 Digital/Electronic - Social Media Advertisement 5 Conclusion/Recommendation. 6 References 7 Appendix. 8