ASSIGNMENT 1 INTRODUCTION TO BUSINESS INFORMATION SYSTEMS (EXTENSION GRANTED UNTIL THURSDAY 11TH, 9PM) SARTHAK ARORA 102006848
102006848 SARTHAK ARORA Executive Summary: This Assignment will cover the industry background along with the business model and environment of the firm Cakes and Buns Co. and then use the information to do a SWOT analysis and discussion; and five Porter's Forces analysis. This assignment will include the design of how the website of the firm Cakes and Buns Co. would be including a homepage, bookings page and a choice of payment page. They currently hope to develop an internet presence to push their merchandise to the native market as well as the offshore market which will be shown through detailed explanation in this assignment. Table of contents: 1. Executive summary 2. Industry background 3. Business Model and environment 4. Value preposition 5. SWOT analysis 6. 5 Porter's Analysis 7. Part B: website Mockup 8. Conclusion 9. Appendix 10. References. Industry Background: The Cakes and Buns business was bormin Inkerman St, St Kilda in October 19855. It initially started off as a stand at the native market were Jillian Norman and Rosie Khobused it it as an idea of supplementing their university pricess.It solely took a brief time before they gained aa large following of average customers, their customers enjoyed the 'in your face boldness'sof theirir sweet creations and being not the same as the basic cakes and buns market with creative oddd shapes and unique styles with fruit flavours differentiating themselves from others in the market.t. Their initial store unfolded in 1990, where it struggled to contend against thee majors including (Brumby's, Bakers Delight) for three prime yearss It wasn't untili 19933when onee among their most loyal customers became a recognised twand movie star. As a favourr he ate one of their products on a regionally created program, therefore promotingg their merchandise. Since then, they became the popular snack for several rock stars TWand dfilmn stars and numerous alternative youth personalitiess They currently have three stores in Melbourne (St Kilda, Carlton and one inn Mornington), however they have received lots of interest from customerss overseas, primarily from ex-backpackers from European nation, Scandinavian nation and Japann. Business Model and Environment !: The firm Cakes and Buns Co. uses a business to consumer (B2C) business model directlyy selling their product to customers. Utilising their experience of over 30 years in the casuabeatingg
102006848 SARTHAK ARORA and catering market they attract customers by keeping their prices at an affordabledevel and thee fact that all of their products are produced in house, there are no added preservatives and thee cakes and buns are as fresh and as tasty as they can be .. Cakes and Buns Co. will have 3 stores available with respective timingss: 1. 521 Lygon St, Carlton - Open 9.00am till 6.00pm Mon-Fri and 9.00am till 4.00pm Sat-Sun 2. 65 Fitroy St, St Kilda - Open 9.00am till 6.00pm Mon-Fri and 9.00am till 4.00pm Sat-Sun 3. 36 Main St, Mornington- Open 9.00am till 6.00pm