INF10003/60007 Active Learning Worksheet - Week 1 Answers Data vs Information In the table below provide examples of . What data could be collected by a company within the specified industry or industry segment, what information could be obtained from that data and what decisions could be supported by that information. ( See example answers below) Business (example) The Seaview Hotel Jane's Ice cream Parlour Joe's Car Yard Data 1. number of customers per day/week/ month 2. length of stay 3. room type 1. Popular Flavours (sales) 2. Time and Day of sales 3. Quantity sold 1. Types of vehicles sold 2. Time of year for sales 3. Customer demographics Information 1. seasons/events/? 1. increase marketing/ promote local events 2. short/longer term 3. room utilisation 1. Customer trends 1. improve marketing 2. Employment scheduling 3. Inventory 1. appropriate inventory 2. When to hold sales. 3. knowing what the customers want. Decisions based on information 2. improve hotel facilities 3. Improve hotel design 2. cost effective scheduling of staff 3. Meeting customer demands. 1. improve customer satisfaction. 2. Linking sales to events. 3. target marketing to the needs of the local market. THINK OUTSIDE THE BOX XO X XOX OX changed. Jeff Bezos began trading as Amazon in 1994. The company began as an online bookstore, an idea spurred off with discussion with John Ingram of Ingram Book (now called Ingram Content Group), along with Keyur Patel who still holds a stake in Amazon. If Amazon stayed purely selling books online, it would have most likely gone out of business by now. Over the last 10 to 15years Amazon has had to change to keep its dominance in the online retail space. Investigate, review and discuss how Amazon has a. Go to the Amazon.com website and list the services Amazon offers. · Acts as retailer selling a wide range of items to customers 1
INF10003/60007 Active Learning Worksheet - Week 1 · Limited financial services, e.g. Amazon credit cards, credit cards comparison · Home services (cleaning, plumbing, electrical, furniture assembly, etc). b. Apart from domestic retail (B2C), Amazon also offers business services. Name and provide examples of these services. · Offers selling platform to sellers (own website vs Amazon marketplace) · Advertise business on Amazon . Amazon Pay: Payment solutions to connect to any shopping cart software · Sales to business with additional tools like multi-user accounts, purchasing analytics · Amazon Web Services AWS / Cloud computing, including storage and database services, analytics, mobile services. See https://aws.amazon.com/ c. Additionally to its business services, Amazon has also moved into other non- traditional retail areas. Name 3 of these areas and discuss their purpose, competitors and perceived risks. · Self-service publishing https://www.amazon.com/gp/feature.html?docld=1000664761 . Amazon devices (manufactured by Amazon, most known is probably Kindle but there are also tablets Amazon Fire https://www.amazon.com/Amazon-Devices/b?ie=UTF8&node=2102313011) · Amazon Entertainment - Amazon Prime (video service -NetFlix competitor) Information Systems Definitions: Information System: A group of components that interact to produce information Five fundamental components of a computer-based information System