INF10003: Introduction to Business Information Systems ASSESSMENT 2 - ASSIGNMENT 1 - BUSINESS SCENARIO REPORT
Executive Summary: The business scenario of Honest Jims Carsales is a document for reference to assist in executing their desired market strategy. An overview of the business including industry history and background, business model and environment is provided. An analysis of SWOT and Porters 5 forces was conducted to identify the factors that affect the business. Key finding includes: > Industry competitiveness is high with established large companies. Lack of knowledge seen within management and office staff of technology and computers is a factor that is stunting the growth of the business > Threat of new competitors is low as costs relating to the establishment, growth and investment is high. It is concluded that Honest Jims Carsales will need to develop an online presence through a website which is interactive and easy to use. Consistent usage of social media platforms will further allow the business to grow, and a subscription service should be implemented to further grow the business through advertising.
Page of Contents: 1. Executive Summary 2. Introduction 3. Evaluation of the business 3.1 Industry Overview. 5 3.2 Business Model and Environment 5 3.3 Value Proposition 5 3.4 SWOT analysis ff 3.5 Porters five forces analysis 7 4. Excel Spreadsheet and Trends Identification fi 5. Non-functioning website 10 5.1 Design Principles 13 5.2 Usability Guidelines 13 7. Conclusion ff. Engagement Tools 14 fi. Appendix 15 1ff 9. References 17 2 4 5