Assignment 2 - Individual Report 2023-HS1-INF10024-Business Digitalization Topic - Should Services Australia (Centrelink) abandon the physical branch model and transition all its services online, making use private-sector digital service providers? Name - Ishira Malintha Ritigahapola Student ID - 104207423 Teacher - Reet Kaur 1
Executive summary The purpose of this report was to find oud out whether Services Australia (Centrelink) should abandon the physical branch model and transition all its services online, making use private-sector digital service providers. This was answered in the report with the use of three types of analysis, PEST analysis, SWOT analysis and Porters Five Forces analysis. Based on the findings from the three analysis it was concluded that Centrelink Should not completely abandon its physical branch model and instead keep its current model of both a physical branch and online platform, as said before this was concluded after using PEST, SWOT and Porters Five Forces, after which, each analysis showed that centrelink should not completely abandon its physical branch model. 2
Table of Contents Executive summary 2 PEST Analysis. 4 SWOT Analysis 5 Porters Five Forces Analysis 6 Recommendations 7 References 8 3