INF10003/60007 Active Learning Worksheet - Week 3 Name: Stu Id: Value Chain and Porters forces THINK OUTSIDE THE BOX XO XI X O X Exercise 1: Pizza Hut SWOT Analysis (4 points each) Strengths 1. Pizza Hut is a huge popular brand name and high brand loyalty 2. Innovative range of pizzas under one roof provided by Pizza Hut 3. Hygienic food preparation and quick service 4. Sound financial situation and international turnover of the brand 5. Pizza Hut has good advertising and marketing through TVCs, print, online ads and OOH media 6. Apart from pizzas, it also offers pastas, wings etc. 7. Pizza Hut has involved in sponsorship of events, sports teams, movies etc. Opportunities 1. New Pizzas & food preparations with different flavors can help Pizza Hut grow 2. Venture more into home delivery 3. Pizza Hut can venture into newer markets Weakness 1. Franchise management an service quality is a massiv challenge 2. Many options for customer means high brand switchin limited market share for Pi Hut Threats 1. Threat from competition ca decline the market share for Pizza Hut 2. Health conscious people avoiding pizzas 3. Constant vigilance of food regulatory bodies can affe( operations of Pizza Hut
INF10003/60007 Active Learning Worksheet - Week 3 Toys R Us Strengths 1. Diverse range of toys and baby amusement products. 2. Company chain operating in 35 countries with over 800 stores. 3. well-developed e commerce site Opportunities 1. Alliance of the company with its competitor Amazon 2. The diversity of locations if introduced in emerging economies Porters 5 forces. Threat of New Competitors Threat of Substitutes Intensity of Rivalry Among Existing Competitors Bargaining Power of Consumers Bargaining Power of Suppliers Threat of new Substitute: High 1. Many comparable substitutes 2. Most parents are price sensitive Bargaining power of Consumers: High 1. Price sensitive market 2. Buyers are fragmented and price sensitive i.e. low loyalty 3. Competition from low cost dealers 4. No specific toys r us line Weakness 1. lacking the competitive advantage- other stores -same or similar product better price 2. Toys are not unique, they may be found at different brand Threats 1. Strong market competition - Big W, Toy world, Target etc. 2. Low cost manufactures of toys 3. Attractive packages attract the customers - recent past many others have done this better Threat of new Competitor: (4 points each)- Low 1. Because of Higher ingredients prices, slim margins and more competition from traditional channels 2. Existing competitors keeping price low making it harder for new entrants. 3. Current competitors will have first movers advantage Bargaining Power of Suppliers Low 1. Long relationship with supplier 2. Buy in bulk 3. Few big ditributors Rivalry Among existing Competitors: High 1. Many competitors like dominos, crust pizza, dine in shots, local stores 2. Fierce marketing by other pizza sellers 3. High due to threat of substitutes like frozen pizza at Coles
INF10003/60007 Active Learning Worksheet - Week 3