MACHT HONEST JIM'S CARSALES Business Scenario Report Swinburne Online Honest Jims Carsales
2 Executive Summary This report analyses Honest Jim's Carsales through the use of SWOT analysis and Porters Five Forces. Company Performance as well as marketing and sales trends are examined. The analysis has been created to provide a look into the automotive sales industry while focusing on current and future business practices. The report looks to identify and understand the current market trends including strategies and future prospects within the market. 2
Table of Content 3 Executive Summary 2 Part A: Business Evaluation 5 Industry Background 5 Business Model and Environment 6 Value Proposition 6 SWOT Analysis 7 Porters 5 forces 8 Part B: Prototype Website Discussion 9 Website Page Information 9-10 Competitive Advantage in Websites 11 Identified Trends from Excel Data 12 Conclusion 13 Website Prototype Figures 14-18 Excel Data Figures 19-21 References 22 3 3 Table of Contents 4 Introduction