INF10024 BUSINESS DIGITALISATION Individual Report: Assignment 1 Name: LIPIKA BANSAL Student Id: 104352006
SWIN BUR · NE * Of TECHNOLOGY * Topic for the Assignment: Should ANZ bank abandon the physical branch model and transition all its services online? *What is the project's goal? The major objective of this study is to provide a thorough and comprehensive analysis of the strategic decision-making process followed by ANZ Bank when deciding on its branch model. The effort specifically looks to evaluate if ANZ should completely alter how, it delivers services and do away with its traditional physical branches. This report offers a comprehensive assessment of the existing banking environment, the consequences of implementing digital banking technologies, and the potential effects on the bank, its customers, shareholders, and the larger banking sector. It acts as a vital compass for the leadership of ANZ. By utilising strategic analytical frameworks like PEST, SWOT, and Porter's Five Forces, the programme seeks to provide ANZ with informed and data-driven recommendations, ultimately enabling the bank to adopt appropriate strategic decisions to achieve its goals, adapt to changing client demands, and traverse the rapidly shifting financial industry with accuracy and insight. pg. 2
OF TECHNOLOGY SWIN BUR · NE . Table Of Content: What is the project's goal? 2 PEST ANALYSIS 3 SWOT ANALYSIS 4 PORTER's FIVE FORCES ANALYSIS 5 RECCOMMENDATION 6 REFERENCES 7 pg. 3