SWIN BUR * NE * SWINBURNE UNIVERSITY OF TECHNOLOGY INF10003 - 1st Assignment - Sample Marking Template Marking Criteria Research - level of subject research (validating points and facts with quality references) 1 Business model, target audience and value proposition review. 2 Level of clarity and detail for the SWOT analysis and Porters 5 forces. 3 Level of clarity and detail for the spreadsheet creation and field label descriptions. 4 Level of clarity and detail in identifying and explaining (min 3) trends or insights. 5 Prototype quality for the website portal designs. Min 3 pages (1 page- no selections, 1 page with selections shown, 1 page showing output) 6 Level of clarity and detail in aligning the design principles to the prototype webpages. 7 Level of clarity and detail in aligning some usability guidelines to the prototype webpages. 8 Level of clarity and detail in identifying (3) additional Customer Engagement tools or methods. 9 Overall Assignment Presentation - Report Format - Structure, Readability and adherence to Referencing Standards. (Inc. word count.). 10 Satisfactory The information provided met the basic requirements ( but some areas could have been enhanced with the better use of referenced research ) The information provided satisfactorily met this requirement, but some areas required further detail The information provided in the SWOT and 5 forces analysis satisfactorily met this requirement, but some areas required further clarification. The spreadsheet covered the basic elements well. But the field labels or the additional column calculations were not correct or were missing important elements. The information provided satisfactorily met this requirement, but some areas required further detail The prototype webpages provided satisfactorily met this requirement, but some areas required further clarification. The information provided satisfactorily met this requirement, but some areas required further detail. The information provided satisfactorily met this requirement, but some areas required further work. The information provided satisfactorily met this requirement, but some areas were unclear and required further detail Most of the information provided was of a very good standard. (reasonably clear and readable) Above Average The information provided in your report included several good examples of validated research. The references used provided value to the report. A very good and clear level of understanding this requirement (presented info was clear with only minor omissions detected) A very good and clear level of completion for the SWOT and 5 forces analysis - only minor errors and omissions detected The spreadsheet covered the all the required elements very well. Only minor errors and omissions detected. The information regarding the trends and insights was clearly presented in very good detail. - only minor errors and omissions detected. The prototype webpages was clearly presented in very good detail. - only minor errors and omissions detected. The level of information regarding the alignment of the design principles was clearly presented in very good detail. - only minor errors and omissions detected. The level of detail expressed in the report in aligning some usability guidelines was clear well supported. Only minor errors