SWIN BUR · NE INF10009 INTRODUCTION TO BUSINESS INFORMATION SYSTEMS Tutorial : Competing in the Information Age (Solution) Instruction Tutor will guide the students through each question. Several of the questions require group work. The group is given 10 minutes and then each group is asked to present in front of the class. 1. Systems thinking is a way of looking at a system thoroughly. It gives us an overall picture of the system and its components. System thinking tells us that A system is made of interrelated parts that work together to do something It has inputs It has outputs There is feedback In groups of 3 or 4 (a) Identify the different departments in Swinburne . HR department · Marketing · Student administration · IT department · Medical department · Housing department · Cleaning department · Security department · Finance department · Book shop · Course administration · Library department · Student HQ (b) Apply system thinking to the different one of the departments in Swinburne Medical department- The input: register student and booking for an appointment The output: provide medical services to students Feedback: students give feedback about the booking process. Improvement: booking process will be quicker and more transparent. Marketing- Input- Data on student enrolments, year 12 graduate information on popular and unpopular courses Output- advertisement catering for the target market Feedback- change in enrolment numbers, how the school is viewed or changed. 2. Define competitive advantage and explain why competitive advantages are temporary. Competitive advantage- advantages of a company over their competitors in an industry. They are temporary because · Threat of new company entering the industry · Competitors can copy their products or services · Hire away employees, @Copyright: 2016 Swinburne University of Technology Tutorial Competing in the Information Age (Solution) Version 2.2 Created & Updated Josephine Pow CRICOS: 073432E TOID: 3059 6/05/2021 Page 1 of 3
SWIN BUR . NE. INF10009 INTRODUCTION TO BUSINESS INFORMATION SYSTEMS Tutorial : Competing in the Information Age (Solution) · The competitors may improve their products or services 3. Name and describe the 3 competitive intelligence tools . Porter's 5 forces model-this tool is used to identify the threats and effects to the potential business sales such as buyers power, threat of new entrant, supplier power, threat of substitution, rivalry among existing competitors · Three generic strategies- how a company sustains competitive advantages. The 3 components are cost leadership, differentiation ( having a product or service that stand out), focused strategy. E.g. a company focus their sales on a targeted group of people. · Value chain analysis-a series of business process that each add value to the product or service. 4. In groups of 3 or 4, each group to pick 1 of the businesses below and perform a Porter's Five Forces analysis using the following template, for Company Business: Competitive Rivalry Who are its competitors? What are they competing with? How do they compete? Provide better services by decreases interest rates on loans, provides faster transactions, increase