HARRY'S BIKES Business report HARRYS BIKES
EXECUTIVE SUMMARY This assignment gives a brief account on the company- Harrys bike. It talks about the current market for bicycles in Australia and business environment for the industry. The business model of the company is, and value proposition is explained. analytical data used in the report is sales data of Harrys bikes stores. from the data we found out that prof bikes were the most profitable bikes with adults and kids the main target audience. the recommendations for the business were to focus on online retail platform and create an online infrastructure by hiring more people for the same also increase the market presence by focusing on digital marketing.
TABLE OF CONTENTS INTRODUCTION 1 EVALUATION OF THE BUSINESS 3 INDUSTRY BACKGROUNGD 3 MEGA ENVIRONMENT 5 BUSINESS MODEL .8 VALUE PROPOSTION 12 SWOT ANYALSIS 14 PORTERS 5 FORCES 15 CONCLUSION 16 APPENDIX 18 REFERENCE LIST 19