INF 10003 - Assignment 1 Marking Template Note: Updated for Sem 1 2019 - A Challenge System is added to the marking scheme where the total weightage of 30% is split between Parts A PART A: Baseline Marking Scheme for Report, Excel Sheet, Website Prototype and Overall Project Criteria Research - level of subject research (validating points and facts with quality references) Business model, target audience and value proposition review. Poor Vague information provided. No clear validation on the research 0 - 1 Vague information provided. Unable to show understanding of the requirement. The se Rref Average The information provided met the basic requirements ( but some areas could have been enhanced with the better use of referenced research ) 2 - 3 The information provided satisfactorily met this requirement, but some areas required further detail req A ve 0 - 1 2 - 3 Brief or no information provided in the SWOT and 5 forces analysis. Unable to relate the relevance to the case study Level of clarity and detail for the SWOT analysis and Porter 5 forces. Level of clarity and detail for the spreadsheet creation and justification including applying approprite formula to complete table. 0 - 1 Brief or incomplete elements covered from the prototype. Brief or no justification on table. Excel: no or wrong formula and answer 0 - 1 Vague information provided. Unable to show understanding of the requirement. The information provided in the SWOT and 5 forces A ve analysis satisfactorily met this requirement, but some SWOT areas required further clarification. dete 2 - 3 The spreadsheet covered the basic elements well on the prototypebut consist of incorrect or incomplete elem elements. Some areas required further clarification. erro Excel: correct formula but incorrect answer justifo Th 2 - 3 The information provided satisfactorily met this The info requirement, but some areas required further detail clear
Level of clarity and detail in aligning the design principles to the prototype webpages. Level of clarity and detail in aligning some usability guidelines to the prototype webpages. Level of clarity and detail in identifying (3) additional Customer Engagement tools or methods. Overall Assignment Presentation - Report Format - Structure, Readability and adherence to Referencing Standards. (Inc. word count.). Unable to relate the relevance of design principle to the prototype webpages. 0 - 0.5 Unable to relate the relevance of usability guidelines to the prototype webpages. Vague or irrelevant proposed customer engagement tools and methods. 0 - 1 Poor Report formating, structure and referencing standards. Exceeding word count. 0 - 1 The information provided satisfactorily met this requirement, but some areas required further detail. The level of information regarding the alignment of the design principles was clearly presented in very good detail. - only minor errors and omissions detected. 6 4 - 6 The level of detail expressed in the report in aligning some usability guidelines was clear well supported. Only minor errors and omissions detected. 5 1 - 3 The information provided satisfactorily met this requirement, but some