Swinburne Online SWIN BUR . NE . Assignment 1 assistance guide This assistance document has been developed to act as a guide to support Assignment 1, and will break down and offer examples of what is required for key sections of the Assignment. You will find that relevant sections of the Assignment have been copied, and annotations added in blue text boxes. Refer frequently to this document as it will guide you through the core components of this Assignment, it includes suggestions and hints to assist you in compiling your assignment. This document does not suggest any preferred method that will lead to any predetermined mark or grade. Part A: Business analysis Industry background Review the industry involved in the chosen data set and provide a brief yet comprehensive overview of that industry sector, including brief history, current environment, transformations and future scope. This means: The summary should be a brief, concise look at the past, present and future of your chosen industry. Stick to the key findings and important changes that have impacted operations. Discuss the growth outlook for your business. Try to validate your statements with good stats and references. Customer identification Identify the target audience (customer demographics) and value proposition. Using the following analysis methods to conduct an analysis of the chosen business. · SWOT analysis · Porter's five forces This means Neither the customer demographics and value proposition need to be extensively detailed or lengthy, but they need to be plausible. Aim to include some references as well. 1 | Page
SWIN BUR . NE. Swinburne Online Keep both the SWOT and Porter's five forces analyses clear and concise. Make sure these link to the scenario and that any hypotheticals are plausible. The SWOT analysis should capture all the elements relevant to the business and its ability to provide a service to its customers. This will require reading the business case study overview. Include links to external references should be used to help validate the points made, wherever possible. The Porter's Five Forces is a framework that helps analyse the level of competition within a given industry. Your task is to review the business based on these measures and make a plausible judgement to the level of strength associated with each force. References can be used to also validate points. Excel tasks Complete the unfinished spreadsheets with appropriate field labels. Where necessary provide additional columns (and appropriate formulas) to meet the information needs of the business, e.g. "Wholesale Price" and "Retail Sales Total" for each product. Then use the spreadsheet data to identify three (3) trends or insights that a manager can identify to gain a competitive advantage. This means Make sure your column headings match the data it represents. Try to use absolute addressing where possible and link the formula to a static value rather than each cell having unique values. Part B: Developing a mock-up of a non-functioning business website The second part of the assignment will be mainly focused on developing a non-