BUSINESS DIGITALISATION Assignment 2 Individual report Muskan Student Id- 104342405
2 SWIN BUR NE SWINBURNE UNIVERSITY OF · TECHNOLOGY Topic Should ANZ bank abandon the physical branch model and transition all its services online? Purpose of the project The overarching purpose of this project is to conduct a thorough and insightful analysis of ANZ Bank's strategic decision-making process concerning its branch model. Specifically, the project aims to assess whether ANZ should make a substantial shift towards an online- centric service delivery approach and abandon its traditional physical branches. This analysis serves as a critical guidepost for ANZ's leadership, offering a comprehensive evaluation of the current banking landscape, the implications of embracing digital banking solutions, and the potential ramifications for the bank itself, its customers, shareholders, and the broader banking industry. By applying strategic analysis frameworks, including PEST, SWOT, and Porter's Five Forces, the project seeks to provide ANZ with well- informed and data-driven recommendations, ultimately enabling the bank to make strategic decisions that align with its objectives, respond to evolving customer preferences, and navigate the ever-changing financial sector with precision and foresight. INF 10024 Business Digitalisation
3 SWIN BUR * NE * T SWINBURNE UNIVERSITY OF · TECHNOLOGY TABLE OF CONTENTS Purpose of the project- 2 PEST Analysis 4 SWOT Analysis- PORTER'S FIVE FORCES Analysis 6 RECOMMENDATION 7 REFERENCES- -8 INF 10024 Business Digitalisation