INF10003 - Assignment 1 OZ Attitude Clothing Company TITUDE CLOTHING CO OZ ATTITUD COMPANY
Executive Summary The scope of this report is to investigate the environmental and commercial situation of clothing retail business, Oz Attitude Clothing Company (OACC). The brand currently has 3 brick and mortar stores scattered across Victoria yet are sluggish when it comes to establishing an online presence. The analysis of this report is based on OACC's current business model and inventory data from a week in June 03-08, 2019. Findings reinforced a strong approach for the company to move to a multichannel network which will incur positive ramifications on OACC's competitiveness, and hence, market share.
Table of Contents_ Executive Summary. 2 Introduction 4 Part A: Evaluations of the Business Industry Background 1.1 Brief history of the sector. 4 1.2 Current Environment 5 1.3 Transformations 5 1.4 Future Scope 6 Customer Identification 2.1 Target Audience 6 2.2 SWOT Analysis 7 2.3 Porters 5 Forces Analysis 8 Discussion of Identified Trends 9 Part B: Information Portal Design Design Review and Justification 4.1. Web Page Designs 12 4.2. Design Principles 14 13 4.3 Usability Guidelines 4.4 Customer Engagement Tools 15 Conclusion 15 Appendix 16 Reffernces 18