T Top Deal Auto Business Report Name: Brad INF10003 Introduction to Business Information Systems
TABLE OF CONTENTS 1.0 Executive Summary. 2 2.0 Introduction 3 3.0 Industry Background. 4 4.0 Swot Analysis. 5 5.0 Porter's Five Forces 8 6.0 Value Proposition 10 7.0 Target Audience & Business Insights 71 8.0 Conclusion 13 9.0 Website Mock-up 14 10.0 Design Principles 19 11.0 Usability Guidelines 19 12.0 Customer Engagement Tools. 20 13.0 Appendix 21 14.0 References 30 Page 1 of 30 ... INF10003 Introduction to Business Information Systems
1.0 Executive Summary This report aims to summarize the business Top Deal Auto and more broadly, the automotive industry within Australia. The history, function and operation of Top Deal Auto's business will be analysed to gain insight into the business' comparative performance against other market competitors. Additionally, this business' current environment and business scope as well as its past and future transformations will also be investigated and explored to gain further understanding of the business' health and performance. Further to the above, other business variables are also explored including but not limited to, the intended target audience, customer demographics, customer relationships, value proposition, business mantra and industry experience. Business analytics tools such as the SWOT Analysis and Porters 5 Forces will be employed to discover and interpret the future of this business' health and overall success. INF10003 Introduction to Business Information Systems Page 2 of 30 ... -