Executive summary This report seeks to identify United Milk Commodities Pty. Ltd (UMC) with the necessary means of change by providing a series of strategies and recommendations that will help this company maintain its competitive advantage and implement growth. In terms of competitiveness, it was seen that the need to implement a wider marketing strategy and to focus on areas such as advertisements and promotional campaigns through various platforms of media. To reinforce UMC's competitive edge in the market, it would be beneficial for the company to expand its presence on social media by creating accounts on Facebook or twitter and reformat its website to incorporate features such as fault/complaint logging systems and smartphone compatible. Implementing a mobile website ordering system can also increase the target market and streamline the ordering process for UMC. Table of contents Executive Summary 1 1
Table of Contents 2 Introduction 3 Evaluations of the business 3 Business Process Model 5 Information Technology 6 Mobile Customers 7 Information Systems 7 Security 8 Conclusion 8 Appendix 10 References 11