Assignment 1 part 2 Research Essay Abstract Using social media is essential for every competing organization as it has positive impact on organizational value chain activity and gives company's competitive advantage Muhammad Ghazi 102244512
Page 1 of 6 Value chain "Value chain refers to the functional activities of a business that add value to its customers" (Wilkinson 2013) 1.Introduction "An integral part of the sales process is getting to know your prospects and establishing relationships-and it turns out that social media can help you accomplish this quickly and easily" (Smith. 2014). According to Harrison (2018) Value chain is the step by step evaluation of organization processes. It helps them gain competitive advantage upon their competitors, from which they can create a point of differentiation. It helps to drill down each process of an organization, to get insights into the weak points and problems which can help to make better decisions. Its importance is that it helps to understand the behavior of our competitors which is then compared with our organization to get insights into important areas in which improvement is required. Every organization needs to work on its value chain for the betterment and long-term survival of their organization. 2.Activities of the value chain "Value chain analysis has been employed to examine and evaluate entire industries and industry clusters, as well as specific systems within firms" (Zamora 2016, p. 117). This help us track the performance of different organizational processes, to optimize the performance by efficient use of resources. 2.1. Marketing and Sales Marketing is done to increase sales and enhance the goodwill of an organization. This requires companies to have large numbers of customers which requires capturing their attention and targeting the right audience, using the right medium. According to Friedrichsen (2013, p. 5) To be on the top position for every organization its important that they use social media as a tool to target and communicate with their audience. As in this competitive time when technology is developing so rapidly, people are more towards the use of IT. Previously traditional media was a tool being used for many years to capture the attention of people but now its not that effective as it was in the past. There are many reasons for that and one of them is the use of smartphones and fast access to the internet due to which everyone is connected via social media. MUHAMMAD GHAZI ASSIGNMENT 1 PART 2
Page 2 of 6 2.2. Services "Establishing services to differentiate products upstream in the value chain can allow firms to extend their reach down the entire value chain" (Bustinza et.al 2015, p.59) Service is an essential part of the value chain; people value extra ease they get when they perform different activities using digital media as it adds extra value which gives a competitive advantage to the companies. Customers that are satisfied with one product or service prefers using the same one the next time. Successful institutions use social media for giving services, some are