Cover Page Introduction to Business Information Systems Assignment 2 Part A Due Date Monday 12th of August 2019 Amy Russell 993575 Word Count : 1364 i
Executive Summary Eco-homes is an Australian sustainable home design business with 20 years' experience in the Green Building Industry. The company is focused on building homes for consumers who are looking at minimising their environmental impact without the need to forget about design, comfortability or the high price tag that regularly comes with sustainable homes. The business has won 10 national and state awards for energy efficiency and sustainable design making them a top competitor however the business lacks an eCommerce platform which could hinder further growth. This report was conducted to assist Eco-homes in developing a strategy to achieve their business goal of expanding to a national level. An industry analysis has been provided for the stakeholders to understand the current and future industry changes. It is crucial for senior managers to understand the strengths, weaknesses, opportunities and threats to the business which has been provided in an Industry SWOT analysis. A Porter's Five Forces analysis has also been completed to provide an overview of where the business currently stands in the market with rivalries, threats of new competitors or substitutes as well as consumer and supplier power. The sales data collected for the 2016 period has been used to identify trends over the 12 month period. It will assist eco-homes and their stakeholders to identify where the business is reaching targets and where it needs improving. =
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