ASSIGNMENT 2: MAJOR CASE REPORT (PART A) ADVANCED INNOVATIVE BUSINESS PRACTICE (BUS30024) GROUP 6 TEAM MEMBERS: ALEXANDER EGGERS - 103192146 HAYDEN GRUBB - 101516977 RAMADAN (DANI) KADRIU - 101172816 JAKE MCCARTEN - 103058581 DYLAN POPPINGHAUS - 104110893 ABDUR RAFAY - 101230510 MAC THOMAS - 103368701 DUE DATE: 10TH OF APRIL, 2022 DATE OF SUBMISSION: 10TH OF APRIL, 2022
TABLE OF CONTENTS 1 Introduction Page 2 2 Business Impact on the SDGs Page 3 3 Business Opportunities Page 4 3.1 STEEPLE Analysis (Wide Analysis) Page 5-6 3.2 Porter's 6 Forces (Near Analysis) Page 7-8 3.3 Segment Identification - Market and Customer Persona's Page 9-13 3.4 Competitor Analysis Page 14-15 3.5 Summary (SWOT Analysis) Page 16 4 Business Strategy Page 17-18 4.1 Implementation and Setup Strategy Page 19-20 4.2 Five Year Growth Strategy Page 21-23 4.3 Summary (Five Year Plan Table) Page 24 Reference List Page 25-28 1
1 INTRODUCTION In this report, a series of analyses will be performed to understand the outcomes of moving Peta-Marron towards a sustainability agenda, and the viability of introducing their products to the Australian market. Peta-Marron is a renowned creator of delicious cookies using the unique strain of cacao found only in the hills of Marronia, however on its road towards sustainability and expansion there are many factors to consider and obstacles to overcome. In the second section, the manner in which the business's plan to expand to Australia will impact the Sustainable Development Goals (SDGs) will be reviewed. In the third section, the business opportunities available in Australia will be determined by performing a number of analyses including STEEPLE, Porter's 6 Forces, Segment Identification, and Competitor Analysis, before summarizing the findings with a SWOT Analysis. In the fourth section, the business strategy will be laid out, beginning with implementation and setup, and following up with a five year growth strategy. In the fifth section, the marketing side of things will be explored, looking at the Marketing Tactics, Customer Personas and Marketing Communications Material. In the sixth section, a financial analysis will be delivered, looking at projected financial statements. Finally, in the seventh section, major issues and concerns with the ESG factors (Environmental, Social and Governance) will be discussed. 2