BUS30024 - Advanced Innovative Business Practice Assignment 2C - Report TEAM NAME: CHASS PRODUCT - CHASS 3in1 TEAM MEMBER NAMES: ANDREW RUDZKI - 100377076 XIAOCHEN ZHANG - 102885089 HOCK HUA CHANG - 101817418 JIAYING SONG - 100051419 RUOXI WANG - 102452327 1 | Page
Executive Summary The following report delivers an in depth look at the Chass 3in1 pillow designed by the business team 'CHASS'. The product was created to help combat sleeping problems and tackle a large disorder, in insomnia. The Chass 3in1 aims to deliver a high-quality product, whilst providing a positive social impact. This report will look into all aspects of the product and will aim to inform the reader why this product has been chosen by CHASS. A description of the business will be given, where macro factors, the industry and competitors will be analysed. The report will then go on to look at the proposed business strategy and marketing position we have chosen. This will include a SWOT analysis perceptual map, a description of the 4P's and target market and a launch strategy. The main strategy CHASS will be using to launch their product, is online forums, including social media and online celebrities. Key financial findings will also be included in this report. The main focus of this being return on investment, start-up costs and projected payback periods. We will be using financial statements of competitors to help calculate these numbers. A Stakeholder Charter will also be included, using the Ten Principles of the UN Global Compact. This will include an explanation on how the established points will apply to our product. 2 | Page
Table of Contents Introduction Description of the Business and Business Selection Marketing Strategy Financial Analysis Page 4 Page 5 Page 7 Page 9 3 | Page