MKT20019 - TP22020 Swinburne Online SWIN BUR · NE . Swinburne Online Welcome to MKT20019 Marketing Research Duration One teaching period Contact hours Recommended 10 hours of study per week Pre-requisites 100cps and MKT10007 Fundamentals of Marketing Credit points 12.5 Aim This unit aims to assist students to be able to understand the marketing research process with an emphasis on the practical implementation of survey research techniques in a real-life situation. In addition, students will develop the ability to identify research opportunities, as well as to understand how marketing research findings can be practically implemented in the business environment. Unit learning outcomes (ULOs) Key generic skills During this unit, students will receive feedback on the following key generic skills: · Teamwork skills. · Problem-solving skills. · Analysis skills. · Communication skills. · Ability to tackle unfamiliar problems. . Ability to work independently. Set text Throughout this unit, the eText we use each week is: Zikmund, W, D'Alessandro, S, Winzar, H, Lowe, B & Babin, B 2017, Marketing research, 4th edn, Asia-Pacific, Cengage Learning Australia Pty Limited, South Melbourne, Australia. The electronic version of this text has been made available at no expense to you. Links to this e Text will be provided throughout the learning materials. For instructions on how to access your eText, see the Textbooks and software page under the Study Resources section in the Student Portal. Software To complete this unit, you will be using Microsoft Excel. Unit improvements Swinburne Online strives to continuously improve our units in order to provide a high-quality student experience. Please provide feedback through the Student Feedback Survey and our online teaching staff to help us make improvements to this unit. Improvements to this unit include: · Welcome video from the academic added. · Improved accessibility for users of screen readers adhering to WCAG 2.0 Level Astandards. This is inclusive of transcripts and/or captions available for Swinburne Online-created resources. Active learning You will be engaged in an active learning environment, undertaking regular online discussions, guided through the learning process by 1/3
MKT20019 - TP22020 expert teaching staff who provide regular feedback. On average you will need to dedicate 10 hours each week for your learning that includes readings, discussion with peers, and assignments. Assignment Assignment task Word count/ Individual/team Related unit task Time limit (+/- 10%) learning outcomes (ULOs) Assignment 1: Research brief 1500 Individual 1,2 Weighting Due date 20% Assignment 2: Research proposal 2000 Individual 2, 3, 4 Assignment 3: Research report 4000 Team 1,2, 3, 4, 5 Minimum requirements to pass this unit of study 5pm AEST Monday 3 August 2020 (Week 5) 40% 5pm AEST Monday 31 August 2020 (Week 8) 40% 5pm AEDT Monday 5 October 2020 (Exam Period) In order to achieve a pass in this unit of study, you must achieve an overall 50% minimum pass mark. Referencing Referencing conventions required for this unit are: Swinburne Harvard. To avoid plagiarism, you are required to provide a reference whenever you include information from other sources in your