1 Social media has fast become an everyday household name, the technological advances allow us to have every social media platform available to us at our fingertips in the forms of mobile phone apps, google web browsers, even voice apps on our smart TV's. The increase in the social media presence such as Facebook, Twitter and Instagram have made it near impossible to avoid this ever growing concept. Along with the increasing presence of social media comes a shift in the way we live our lives on a daily basis, no longer do we have to make the effort to socialize with our friends and family away from the comforts of our lounge room as its just as easy, if not easier, to scroll through our news feed and keep up with the daily comings and goings, rather than pick up the phone. However, it has been said that the constant pressure to conform to social media has had a negative effect in the forms of cyber bullying, negative body image and a decline in social skills in adolescents since the introduction of these social media platforms. The suggestion has also been made though that through the use of social media, progress has been made in the fields of emergency services and crisis control, flipping the negative use of social media to a positive one. Cyber bullying is a huge problem in the online presence that is social media, and whilst cyber bullying has many definitions, there is one constant variable, it is done in the forms of text messaging, mobile phones and social media (Carter 2013, p 1296). The altered view of reality that comes with being a 'keyboard warrior' has been well known to give the person behind the screen an altered sense of power over their victim as they can often remain anonymous and often have been a victim of bullying themselves, whether it be in the traditional sense, or through a social media platform. As noted by Carter (2013) cyber bullying is carried out by groups or individuals for reasons such as revenge, humiliation or simply just to have fun at someone else's expense. The victims of cyber bullying often have trouble defending themselves, making them an easy target. Unlike traditional forms of bullying, cyber bullying often goes unreported, with 20 - 40ft of youths having experienced cyber bullying at some point of their lives and as a result suffer from health and psychological problems such as depression, anxiety, social awkwardness and in some tragic cases, suicide (Tokunaga 2010, p 277). Along with cyber bullying comes internal issues such as negative body image and a decrease in the desire to want to be social outside of one's home, this can potentially raise many problems for future generations. Body image, particularly in young, adolescent woman is hugely manipulated by social platforms such as Pinterest and Instagram. According to Lewllen and Behm-Morawitz (2016, p 1) extreme weight loss to try and gain the 'ideal body type' were reported