MKT10009 Marketing and the Consumer Experience Semester 1, 2024. Assignment 1 Date of Submission: 15_/_03_/_2024 Name: Page 1 of 6
Table of Contents Item Page 2 of 6 Public Opinion ("Vox Pop") 3 Formal Definitions 4 Synthesis and explanation 6 Page Number
Part 1. Public Opinion ("Vox Pop") - My three Personas are as follows. Fake Name: Julia Peralta Age and Gender; 52 female Residence; Moscow, Russia Education; PhD in criminology Occupation; FBI agent Life Cycle Stage; older couple with no children at Major life goal in the next three years; Starting a new career as a university professor This person's definition of Marketing is the art of showcasing a product to its targeted audience, to meet their expectations and garner favorable reviews. What do you think influenced their definition? I believe her answer is credible given her extensive experience as a 52-year-old woman, coupled with the fact that her husband is a prominent businessman. Fake Name: Daisy Green Age and Gender; 30 Female Residence; Melbourne, Australia Education; Bachelor's Graduate Occupation; Hairstylist Life Cycle Stage; older couple with no children at Major life goal in the next three years; To start her new hair product business This person's definition of Marketing is that it is the promotion and distribution of products or services from a specific location, aiming to maximize profitability by offering them at competitive prices. What do you think influenced their definition? I believe that is her answer because she is still in the process of researching and learning about business and marketing Page 3 of 6