Page 1 of 12 Winter, 2018 MKT10007 Fundamentals of Marketing Assignment 1: "What is Marketing?" Task Description + Template + Rubric. Word limit: 800 (+/- 10% = between 720 and 880 words.) (Cover Sheet, tables, diagrams and pictures are not included in the word count.) Weighting: 10% Due date: 11:59pm AEST on Tuesday 26th June, 2018 Assessment overview This assignment will help you to achieve these Unit Learning Outcomes; 1. Demonstrate a broad understanding of the major conceptual and theoretical principles upon which the practice of marketing is based. 2. Demonstrate a general understanding of marketing management tasks and of how marketing fits into the organisational environment and interacts with diverse environments. 3. Not applicable to this Assignment. 4. Work effectively as an individual or a team member to communicate effectively whether orally or in writing. In this Assignment you will write about how brands used elements of "the marketing mix" - the 4 P's (product, place, price, promotion) to influence your purchase decision for a product. Assignment 1 is an introduction to marketing. In Assignment 4, your final assignment, you will demonstrate that over the semester you have developed a sophisticated understanding of marketing. The table below summarises key points for Assignment 1. Note that later Assignments will have different requirements (for example; the need to cite references). Assignment 1 Write about the 4Ps and your own purchase experience. Write in your own words. You will not use any marketing theories and concepts, except for the ones used in this Template. Write in the past tense. For statements of facts you will write in the third person (passive voice), e.g. "the product is packaged in ... " When you are writing about your opinions, and the things you think, experienced and felt, you will write in the first person (active voice), for example "In my experience the packaging influenced my buying decision as follows; “ . Write only about your own purchase experience. Do not do any additional research. Therefore, you will not need to give any References. 889f7000bd7e0ffafff1707c878e1a74.docx
Page 2 of 12 Assessment details · Identify a product, that you have recently purchased, which cost $20 or less. . The item you buy must be a physical product (a "good") and not a service. . The individual item you buy is termed an SKU = Stock Keeping Unit = the individual item for made available for you to purchase. . Choose a pre-packaged item from the supermarket or pharmacy. Do not choose a fast food or similar item (because it includes service elements that are outside the scope of this assignment). So, NOT McDonald's NOT Boost juice and so on. . Use the Template provided on the following pages to write about your product purchase. Save the Template in Word format on your computer. Then retain the Headings and Sub-headings, type your answers under the questions & instructions. Then delete the questions & instructions. Then clean-up your document. This method ensures that you cover all the required points