Page 1 of 8 MKT10007 Fundamentals of Marketing Semester 1, 2017 Assignment 4: Marketing Strategy Report; Targeting, Positioning and the Marketing Mix Task Description + Template + Rubric Weighting: 40% Due date: Friday 2nd June @ 1pm in the afternoon via Turnitin. Late penalties will be applied unless the Convenor has approved an extension. Assignment 4: Individual Report recommending a Marketing strategy, Word limit *: 1,700 (+/- 10% = 1,530 to 1,870 words). Words beyond 1,870 will not be marked. *Word Count does NOT include; Executive Summary, Introduction, Table of Contents, Appendices, List of References, Tables, charts, diagrams or pictures. . In Assignment 4 you will work individually to recommend a marketing strategy for the same Brand and Sub-Brand that you studied for Assignments 2 and 3. . You will act as an independent consultant and produce a report for the Marketing Manager(s) of your selected Brand and Sub-Brand. · In Assignment 3 your Group analyzed the marketing environment and segmented the consumer market for your Brand and Sub-Brand. In Assignment 4, you will recommend a Marketing strategy, based on your selected brand and sub brand analysis. . You will use marketing theories and concepts appropriately. . You will find sources of information to justify the points you make. . Therefore, you will cite your References* and include a List of References as the last pages of your report. * In-text referencing. -You should aim to reference a MINIMUM* of at least two Academic sources (peer-reviewed journal articles, does not include textbooks) and at least seven Business sources. * Cite more than 10 to get top marks for Referencing - see Rubric Individual Brand and Sub Brand Report - Overview of Structure A. Executive Summary, B. Table of Contents, C. Introduction 1. Target segment. 2. Brand Positioning. 3. Marketing Mix (4Ps) recommendations. 4. Conclusion. bf5a9e1c822ff642cf3d9eb86b217464.docx
Page 2 of 8 A. Executive Summary (approx. 200 words) NOT INCLUDED IN WORD COUNT Here you will provide a summary of- a. the report's major purpose, b. the analytical processes used, c. the findings, and d. Your recommendations. B. Table of Contents. NOT INCLUDED IN WORD COUNT C. Introduction (approx. 150 words) NOT INCLUDED IN WORD COUNT e. The authorization and purpose of the report tells the reader who it was who commissioned the work and why it is being produced. f. Hindrances are any limitations encountered in relation to data collection, availability or access to information and information that might be confidential in nature. g. The scope of the report summarizes what the report covers, how information will be presented, where the information comes from and how it was gathered. Section 1 - Target Segment (about 250 words) Select ONE segment to be targeted with your recommended Marketing Mix strategy. The Target Segment (which therefore becomes your "target market") will be one of the segments on your Segmentation Table from Assignment 3. Base your decision on the Segment Attractiveness Table from Assignment 3. . Insert here your Group's Segment Attractiveness Table from Assignment