MKT10007 - Assignment 1 - Student number: - Semester 1, 2021 WHAT IS MARKETING? Student name: Student number: Course: Tutor: Due Date: Date submitted: 20/03/2021 Word Count: 850 words Contents WHAT IS MARKETING? 1 PART 1. Public Opinions 2 KEVIN PHAN 2 TRI DUONG 2 VINH NGUYEN 3 PART 2. Formal Definitions 4 Alexandra Twin on Investopedia 4 American Marketing Association 4 PART 3. Synthesis. 4 REFERENCES 5
MKT10007 - Assignment 1 - Student number: - Semester 1, 2021 PART 1. Public Opinions KEVIN PHAN Age: 22 years old Residence: Lynbrook, Victoria Education: Third year student Bachelor of Education, Victoria University Occupation: Student, fast food restaurant Manager, Tutor Life stage: Currently studying full-time while working casually Goal for the future: Savings money for car and house, hopes to have a stable career in Education "Marketing is the action of promoting business and selling products or services including market research and advertising". Kevin is a 22-year-old oversea student from Vietnam studying Bachelor of Education at Victoria University. He currently works Casual at a fast-food restaurant as a manager and Mathematics tutor which income help him towards living expenses and savings. Even though Kevin's current occupation and future career is not related to Marketing, he roughly has experiences on servicing customers. Therefore, his response on the definition of marketing is an average answer which is short, direct but not in depth. TRI DUONG Age: 21 years old Residence: Springvale, Victoria Education: Third year student Bachelor of Interior Design, RMIT
MKT10007 - Assignment 1 - Student number: - Semester 1, 2021 Occupation: Student, fast-food Crew Life stage: Currently studying full-time while working part-time Goal for the future: Plans to open his own design studio in design and decoration industry "Marketing is simply the art of selling products and services". Tri is a third-year student from Springvale studying Bachelor of Interior Design at RMIT. Tri is splendid and passionate about design and architect, and currently work at a fast-food restaurant for living expenses. Tri's answer is short, direct but lack of details as well as awareness among ideas "what is marketing?". Tri have not had any experience in business industry, particularly in marketing. VINH NGUYEN Age: 21 years old Residence: Ho Chi Minh city, Vietnam Education: Third year Bachelor of Business (Project Management), UFM Occupation: Student Life stage: Currently studying full-time Goal for the future: Hopes to get into a multi-nation company and work stably in the business industry "Marketing is a process of doing business, making good relationship, and satisfying the customers." Vinh is doing Bachelor of Business, major in Project Management, on his third year at University of Finance and Marketing in Ho Chi Minh city. He is excellence on calculus and analysing, also have done few principal subjects for business, such as accounting, finance and especially marketing. In my opinion, Vinh's response on marketing definition is the best answer among the three interviewees. His answer is sharp, clear and enough information about marketing which shows he studied about the subject and