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ASSESSMENT 4 - MAJOR INDIVIDUAL ASSIGNMENT: THE MARKETING STRATEDY REPORT Table of Contents INTRODUCTION. 2 STRATEGY 2 a) Marketing Objectives SMART. 2 b) Specific Target Markets. 3 Geographic segmentation 3 Diagram 2: Geographic Markets Graph 3 Demographic Segmentation. 3 Ages Gender 4 Income. 4 Psychographics Segmentation 4 Behavioural Segmentation. 4 Profile 5 c) Actual Market/Consumer needs. 6 d) A positioning statement. 7 TACTICS 7 a) Outline specific marketing tactics 7 Product 8 Pricing 8 Place 9 Promotion 9 b) SWOT. 10 Table 1. SWOT Analysis 10 CONCLUSION. 11 REFERENCES 12 Page 1 of 14
ASSESSMENT 4 - MAJOR INDIVIDUAL ASSIGNMENT: THE MARKETING STRATEDY REPORT Apple Inc. INTRODUCTION Started in the garage of co-founder Steve Jobs in 1976, Apple has become the first 51 trillion publicly listed US company. Key reasons that apple have been successful include, having a small number of prestige branded, innovative, beautifully designed products, solid worldwide through its flagship and online stores, its retail stores, its direct sales force, and third-party wholesalers. Apple is aiming to produce a new children's wearables from the ages from 4 - 15 with the product being stylish, safety features, marketing strategies and tactics to meet assorted colours. Using and satisfy customer's needs. STRATEGY a) Marketing Objectives SMART SMART O Specific Apple Inc main focus is to launch wearables for children from the age 15 and under to prove customer Satisfaction. Using marketing strategies against their competitors e.g. Fitbit, Measurable Attainable Relevant Time Based The objectives set in terms of intended market share are very well measurable through various market research surveys. This will also give an Apple Inc. is one organisati on that had followed disruptiv e marketin g strategy Apple Inc has become the first $1 trillion publicly listed US company. Historical success with it develop the product first then create the market for it approach. Although the sales targets are set for every quarter, there is no time frame set for above goals as Apple launches different versions at different times. Apple Page 2 of 14