ASSIGNMENT 1 MKT10007 xxx| Purchase experience | Due: 23/03/2020 Student number: xxx Image 1: Cotton on 2020, https://cottonon.com/AU/mini-metal- drink-bottle/143739-29.html?dwvar_143739- 29_color=143739-29&cgid=drink- bottles&originalPid=143739- 29#srule=price low_to_high&start=44&sz= 48 0 | P A G E
Table of contents INTRODUCTION 2 PRODUCT CATEGORY 2 4'PS OF MARKETING PRODUCT 2 PLACE 2 PRICE 3 PROMOTION 3 BRAND 3 CONCLUSION 4 PAGE 1
INTRODUCTION This report presented will be examining how a simple Mini Bottle purchased from typo (division of cotton on) utilises the marketing mix in an extraordinary way to better attract and absorb customers. This report will cover a wide standpoint of the company or brands positioning and how they utilise certain techniques and almost tricks to attain their consumers attention. Utilising the 4p's (product, place, price, promotion) typo effectively creates a comfortable environment for consumers to almost fall for their wonderful products like that of this bottle. The bottle (as shown in image 1) was purchased at the retail store in Doncaster on the 10/03/2020. PRODUCT CATEGORY The product I have purchased is a tangible good that is self-explanatory however does contain some unique traits. Unlike that of a normal bottle this mini bottle is made of metal in order to retain and maintain the temperature of the liquid that is contained within. As well as its unique size allowing for convenience and aesthetic pleasure. The category the product falls under is bottles. THE 4P'S OF MARKETING Product The product is a smaller sized bottle with a capacity of 350ml formed with 95% of double layered 304 stainless steel and a screw on lid with rubber components to maintain and contain the temperature of the drink inside. The unique size and shape were on high demand as it was derived from an existing product that was popular. The unique product allowed for customers to have a hold of an affordable charming mini bottle that was able to fulfill the duties of any other similar product on the market. This product was a great purchase for me as I suffer from back issues and carrying around a heavy bottle alongside a computer and other objects in my bag over an extended time can be quite painful however with this products unique design I was able to overcome my issues. Place Typo Image 2: Westfield 2020, Typo https://www .westfield.co m.au/donca ster/store/vc ajPBPos02K ai2SmwaGK /typo PAGE 2