PRESENTATION OF RECOMMENDATION IPHONE 11 PRO MAX ????? BY MAJOK MANYIEL
KEY Target Market OVERVIEW Brand positioning statement Marketing Mix
SEGMENTATION MODEL Segments Early Adopters Trends followers Technology lover Usage rate Medium user Heavy users Heavy users Buying power low High Medium Consumer survey High Have great enthusiastic in technology and willing to try new product Their purchase decision are usually influenced by the need to be seen as trendy High They enthusiasts about new technology