MKT10007 - Fundamentals Of Marketing. Semester 1,2022 Assignment 1 Assignment 1 - What is Marketing? Name: Stephanie Walsh Student Number: 103980804 Course: BB-DESBUS Tutor: Ridmi Gajanayake Tutorial: MKT10007 Due Date: 21/3/21 Date Submitted: 20/3/21 Page of 8 1
MKT10007 - Fundamentals Of Marketing. Semester 1,2022 Assignment 1 Table of Contents Table of Contents 2 Part 1. Public Opinion ("Vox Pop") 3 Part 2. Formal Definitions 6 Part 3. Synthesis 7 Page of 8 2
MKT10007 - Fundamentals Of Marketing. Semester 1,2022 Assignment 1 Part 1. Public Opinion ("Vox Pop") Blaine Smith Age: 18 years old Residence: Melbourne, Victoria Education: High school, First year Bachelor of Early Childhood Education and care Occupation: Part-time Barista Life Stage: Currently studying full time with part time work. Goal for the future: Hoping to stay at their current job whilst also completing their bachelor's degree. "Marketing is A way of promoting a product and brand" Blaine is an 18-year-old student currently studying a Bachelor of Early Education and care. He currently lives at home and works part-time at a local café as a barista. Blaine has customer service experience hence, having to market products every day. He comes from a mid-socioeconomic environment and has a major life goal of completing his bachelor's degree in hopes of becoming a primary school teacher. Blaine has experience in the business subjects as through high school he completed business studies. This could factor into his response. However, his knowledge of the marketing field is not very broad therefore it is likely that this contributed to the lack detail within his definition. Page of 8 3