ASSIGNMENT 1 PURCHASE EXPERIENCE FUNDAMENTALS OF MARKETING | | MKT10007
Contents THE PRODUCT CATEGORY. 2 Chosen product 2 THE 4 P'S. 2 Product 2 Place 3 Price. 3 Promotion 3 BRAND 4 Audience appeal. 4 Cadbury Chocolate as a person 4 References. 6 1
THE PRODUCT CATEGORY Chosen product The product I have selected is a 200g block of Cadbury Dairy Milk Hazelnut Chocolate (Hazelnut Chocolate). The product is made of roasted hazelnuts and Cadbury's dairy milk chocolate. Hazelnut Chocolate belongs to the product category of 'Confectionary' and falls into the subcategories of chocolate, milk chocolate, dairy milk chocolate, and hazelnut chocolate. THE 4 P'S ? 200g Cadbury Product Hazelnut Chocolate is made from roasted hazelnuts embedded in dairy milk chocolate. The block is divided into squares, which are stamped with the Cadbury logo. Dairy Milk, This chocolate is packaged in the instantly recognisable purple wrapper which Cadbury uses on all their chocolate block products. The wrapper is printed with the brand logo, as well as a visual representation of what I will soon be eating; a roasted hazelnut surrounded by Cadbury Chocolate, and the HAZELNUT Figure 1 Cadbury Dairy Milk Hazelnut Chocolate product name. I purchased this saw it in the store I Chocolate is my purchase a the purple wrapper I same on every Image source: Mondelaz Australia 2018, Cadbury Dairy Milk Hazelnut Chocolate, <https://www.cadbury.co m.au/Products/Cadbury- Dairy-Milk- Blocks/Cadbury-Hazelnut- Block.aspx> product as an impulse buy, as soon as I wanted to eat it. Cadbury Hazelnut favourite chocolate, and I would not competitor's product. As soon as I see know the quality and taste will be the occasion. 2