o c MKT 1007 Fundamentals of Marketing Assignment 1: "What is Marketing?"
o c INTRODUCTION - The reason behind this report on the Marketing Mix integration of the '4Ps" (Price, Product, Promotion, and Place) is to understand how these factors individually and collectively affect a customer's buying decision on purchasing a particular product. The company mentioned in this report is Afesar official store, this company sells products of other companies with its own branding (OEM)- original equipment manufacturer i. THE PRODUCT CATEGORY The product I have decided to choose as part of this report is an Adjustable foldable laptop stand by Afesar official store, that fits most laptops up to 15.6" inches. This product resides under the category of computer accessories and its sub-category is laptop stands to be specific ii. THE "4Ps" a. Product The adjustable foldable laptop stand looks like a simple rectangular piece of foam that comes in 4 different colorways based on customer's preference and liking. The reason as to why one would want to purchase this particular product is by installing it on to your laptop you are enabled to elevate it by 2 -- inches and this will help to improve the users posture as he/she doesn't have to be hunched in order to view the screen and also helps to cool the laptop and keep it at more stable temperatures. Upon receival I had noticed that the packaging was a simple plastic wrap that had covered the product and had served the purpose of protecting the product from scratches and dust until it is opened and been used by the customer. b. Place The foldable stand is widely available to the market, it is found in retail outlets and as well as online stores, such as Lazada Malaysia making it able to reach customers who are not in the same demographic area with a few simple clicks of a button. On the online platforms the viewer can get a detailed understanding of the product and its features and level of quality and if furthermore clarification is needed, he/she can contact the supplier via email or by using the websites integrated online chat service which provides convenience and timeless shopping sprees. c. Price At the time of purchase the adjustable folding laptop stand had been priced at RM 15.'6 on Lazada. The purchase date was around early August. Compared to other sellers on Lazada who sell similar OEM foldable laptop stands such as ELEC SHOPY sells it adjustable foldable laptop stand for RM4' which will make the foldable laptop stand sold by Afesar official store more favorable since it is of the same quality and is also cheaper than its rivals.
o c d. Promotion The Adjustable foldable laptop stand was sold at a 42% discount, initially it was priced at RM 27.45 and after the discount it was sold at RM15.'6. As I recall, I remember seeing a post on many social media platforms about this laptop stand and also about the discounted