SWIN BUR NE SWINBURNE UNIVERSITY OF TECHNOLOGY MKT 10001 - ASSESSMENT 3 Group Presentation Script By: Kaitlin Busi 103362253
Kaitlin Busi's Script (Marketing Mix) Our actual product we have created is an environmentally sustainable activewear set that has been produced meeting high sustainable standards. As a brand, we offer high levels of customer service skills, both instore and online through our social media accounts. As well as offering a 5-year warranty to our loyalty members, this is a part of our intangible benefits. Our core need as a sustainable brand is for our customers to purchase our activewear primarily because it is non-harmful to the environment, meeting our target audience who are environmentally conscious consumers. In relation to our brands product life cycle, we are wanting to introduce our new sustainable set to the retail market by the end of the year, which if successful it will then continue to grow, and prices will remain high. Then like everything in retail, the price will eventually lower, and the maturity stage will begin. Regarding our brand pricing, the average price range will be set for around $300 - $400 for a set, mainly due to development costs being high because of the economic component. The competitive based pricing strategy has been used to determine a set price, considering our biggest competitors being Nike and Adidas. In relation to our placement on the activewear market, our distribution channels will consist of the internet and e-commerce side of distribution, by publicly exposing our brand on social media accounts such as Instagram, Facebook and TikTok. Our positioning map that Angie explained, details our placement on the market in contrast with our other activewear competitors. Our advertising would consist of promotions that entice our target audience and engage with their needs of a sustainable product developed and designed by a reliable economically friendly brand.