Page 1 of 5 f21b728bf25cd479da0d19fbeb470baf.docx
Page 2 of 5 How to get higher grades; See what you have to do better, and what extra things you have to do to get higher grades. White-on-Blue = extra to get a Credit over a Pass, Grey BOLD = extra to get a D compared with a C, Yellow BOLD Italic underlined = extra to get an HD compared with a D. insightful (adjective) "Having or showing an accurate and deep understanding; perceptive: "thank you for all the insightful comments" and " I don't have anything insightful to say about that."". < http://www.oxforddictionaries.com/definition/english/insightful> viewed 8/8/15 rationale (noun) "A set of reasons or a logical basis for a course of action or belief: "he explained the rationale behind the change." < http://www.oxforddictionaries.com/definition/english/rationale> 8/8/15. Criteria Intro (5%) Fail Purpose was missing or unclear. Key terms not clarified. Scope unclear or absent. Pass 50-59% You stated the purpose of the reportfi but not in a clear way. You clarified some key terms. You indicated the scope of the report to some extent. Credit 60-69% You stated the purpose of the report. You clarified all key terms. You indicated the scope of the report generally. Distinction 70-79% You clearly stated the purpose of the report with emphasis on the intention to gain insight into the 4Ps and Positioning. You clarified key terms ** in a way which helped the reader somewhat. You clearly indicated the scope* of the report with sufficient detail. ** Marketing Mixfi Categoryfi Brand Positioning. *Product (SKU)fi place and date of your purchase. High Distinction 80-100% You clearly stated the purpose of the report with emphasis on the intention to gain insight into the 4Ps and Positioning. You clarified key terms ** in a way which helped the reader to fully understand them. You clearly indicated the scope* of the report with specific detail. f21b728bf25cd479da0d19fbeb470baf.docx
Page 3 of 5 Demonstr Demonst rate under- standing of brand position- ing (20%) Conclusn (5%) Product category & sub- ates category understa unclear or absent. nding of the 4 P's (50%) Little or no awareness of marketing mix elements. Few or no insights into the brand. Main findings unclear. Conclusion not clearly related to purpose. New information included. You identified the Product category and sub-categories. You demonstrated a basic awareness of some of the marketing mix elements. You provided basic insights into the brand. You summarized some of the main findings of the report. The conclusion did not clearly relate to the purpose of the report. Some new information was included in the Conclusion. You identified the product category and sub-categories. You supported your Identification with (1) evidence from your shopping experience. You demonstrated a basic awareness of all of the marketing mix elements. You provided some insights into the brand. You justified these insights by referring to the 4Ps. You summarized the main findings of the report. The conclusion related to the purpose of your report. No new information was included. You identified the product category and