Assignment 1 Part 1: Jasmine Tookes Age:39 Residence: Box Hill, Victoria Place of Birth: Colombo, Sri Lanka Occupation: Accountant Education: Bachelor of business Major in Accounting Life Stage: Full-time Employment Goal: Reach the pinnacle of in my career, to be able to have choice and options in my career. "Marketing is a platform where to execute ideas, visions and implement that into reality." Jasmine is a thirty-six-year-old mother of two who works as a full-time accountant at an accounting firm in Melbourne. She was born in Sri Lanka and raised there until she was 11, she then migrated with her family to Australia, and was then raised in Melbourne. She is independent now with a family and is of an upper middle-class socio-economic status. Jasmine represents the view of marketing from the population of women and wives aged around the 40s in today's society. Being a wife, mother of two and aged around 40 she falls in the " ... 96 per cent [that] are solely or jointly responsible for big spending decisions." (Tesseras, 2019) What this says is that she has power, more specifically buying power where she is given the ability to execute her ideas and visions and implement them into reality.
Tom Cruise Age:48 Residence: Box Hill, Victoria Place of Birth: Melbourne, Australia Occupation: Lawyer Education: MBA, Bachelor of Law Life Stage: Full-time employment Goal: To have a successful career in business and law "Marketing is the ability to influence people's decision" Tom is a forty-eight-year-old born and raised as a Melbournian, with South African parents. He comes from a middle-class socio-economic status and works full time at a law firm in Melbourne CDB to support his family. This definition said by Tom is a reflection on most members in society that take up the occupation of a lawyer. This can be said because a lawyer's job is to advise and influence their clients on their legal rights and obligations thus, his definition of marketing reflects the character trait of influencing people as a lawyer.
Kevin Hart Age:19 Residence: Taylors Hill, Victoria Place of Birth: Melbourne, Australia Occupation: Construction Worker Education: High school, First year of Bachelor of Business Life Stage: Working Part-time and Studying Full-time Goal: To secure a steady income and become independent "Marketing is a platform used to promote yourself, a product or service" Kevin is a nineteen-year-old born and raised in Melbourne, with Australian parents. He comes from a middle-class socio-economic status and works part-time in order to support himself and move towards becoming independent. Kevin represents the view on marketing from the perspective of most teenagers in todays society. Being a young adult reflects on his definition because it is this period in life where a teenager becoming a young adult would always look to promote themselves, whether it would be on a resume to find a job or promote their cultural traits to fit within a specific group. Hence, promotion being a derivation of what marketing is to Tom.