Fundamentals of Marketing Assessment 1
Table of Contents THE PRODUCT CATEGORY. .3 The Chosen Product. 3 THE 4P'S 3 Product. 3 Place. 4 Price. 4 Promotion 4 BRAND 5 Audience Appeal. 5 Lynx as a Person. 5
THE PRODUCT CATEGORY The Chosen Product The product I have chosen for this assessment is the 'Lynx Black Casual Styling Clay'. This product is a clay hair product designed to help men create a "Reworkable Matt Look" with their hair. This product falls into the category of hair and beauty products in particular the men's hair products sub category. THE 4P'S Product The product looks like slightly off grey clay [Figure 1] like material that is set inside its tub. I bought this product because I had used another Lynx branded product in the past and the quality was good however I wanted to try a different style of hair product. The intended purpose of the purchase was to style my hair every day. The product comes packaged cleanly inside a small black aluminium pot with a screw lid and stickered information panel on the base and also the lid. Image 1. Lynx Black - Casual Styling Clay BLACK LYNX BLAC BLACK Image Source: Manface 2015, Lynx Black < http://manface.uk/wp- content/uploads/2015/04/LynxClay.jpg>