MKT10007 - Fundamentals of Marketing, 2021 HE semester (Jan) What is marketing? Assignment 1 Nguyen Thi Ngoc Ha - SWH00008
1, Introduction This report is about the advertisement on Halo Top ice cream (Australia), a very well- known product worldwide. In this report, I will analyze marketing strategies that Halo Top Australia used to attract customers and identify groups of consumers that it targeted as well as discuss how this ad coincides with viewers' psychology. 2, Definitions Term Marketing Processes of producing, communicating, distributing, and interchanging offerings, which bring values for customers and society at large. (American Marketing Association, 2017). Marketing Mix Actions, strategies that companies utilize to promote their brand or products to the market (The Economic Times, 2021). Product An item provided for sale. It can be a service or an item which existed physically or in cyber or virtual form (The Economic Times, 2021). Place Where a company should sell and deliver their products (Anderson, 2020). Price The monetary worth charged for a service or a product (Claessens, 2015). Promotion The whole set of activities to advertise the products, brand and services to the customers (The Economic Times, 2021). Positioning Where your product stands in the mind of consumers compared to other competitors that offer the same product (The Economic Times, 2021). Category A gather of comparative items that fulfill a specific sort of (Citeman, 2010). Sub-category A few brands that are under one product category. Brand An identifying logo, symbol, mark and so on, which firms utilize to distinguish their products from others (Kenton, 2020). Definition 3, Description of the advertisement 1
.Il| Telstra #StaySafe 1:36 pm . Halo Top Australia Sponsored . @ Get your spoons (and cards) ready ... because HALO TOP TUBS ARE 50% OFF WOO Coles supermarkets - Go go go! This week only at When you find out Coles has 50% off all Halo Top tubs 1/2 NALO 320 TO LO TOS 360 I'LL TAKE EVERYTHING YOU GOT. this week only at Coles SHOP.COLES.COM.AU Coles Online | Halo Top Shop Now + 7 5 comments 319 views 1 f This ad informs customers about Halo Top Australia's 50% discount at all Coles supermarkets in this country but this policy is only available for 1 week so customers need to hurry and not to run out of stock. The advertisement comes in a variety of colors with two boxes of ice cream at the top, alongside a picture of a famous cartoon character holding a tag along with a saying: " I'll take everything you got". This saying implicitly urges viewers to hurry up because those who come first can buy all available Halo Top ice creams. You can easily shop online this product by visiting this website: <https://halotop.com/> 4, Analysis of the advertisement Product: This product is from Halo Top creamery brand, which is sold in the U.S, Australia, Canada and so on. This brand has been marketed as a lower-calorie alternative, substituting sugar with stevia, which is a plant-based sweetener.