FUNDAMENTALS OF MARKETING ASSESSMENT 1 Student Example ---
TABLE OF CONTENTS TABLE OF CONTENTS 1 THE PRODUCT CATEGORY 2 Chosen product. 2 THE 4Ps. 2 Product. 2 Place. 3 Price 4 Promotion 4 BRAND 5 Audience appeal 5 Boost Juice as a person 5 -.. ... ...
Chosen product THE PRODUCT CATEGORY The product I've selected is the Banana Buzz smoothie from Boost Juice. It's a low-fat smoothie made with fresh fruit and healthy frozen yoghurt. This particular drink belongs to the 'Beverages' product category group. More specifically the product can also fit under a few sub-category groups such as smoothies, low-fat smoothies and fruit smoothies. THE 4PS Product The Banana Buzz smoothie is made up of banana, honey, low-fat milk or soy, TD4 vanilla yoghurt and ice. As part of Boost Juice's commitment to the environment, the drink is placed in a paper cup made from recycled paper. The paper cup is designed with a green backdrop and the Boost logo placed in the middle. Figure 1 illustrates the look of the product. Image 1. Boost Juice - Banana Buzz smoothie Image source: Boost Juice 2014, Banana Buzz <http://www.Boostjuice.com.au/banana-buzz> The Banana Buzz smoothie can be seen through the top of the clear lid and it is an enticing light yellow colour which looks like it contains natural ingredients and is a healthy drink. This is important Commented [SN1]: As 'Beverages' is a very large product category you could have further identified more specifically that the category is Ready to Drink Fresh Beverages to distinguish from Ready to Drink Packaged Beverages. Commented [SN2]: Good identification of relevant sub- categories for your chosen product. Here you could also have identified other sub-categories within the Beverages range which might be an altemate choice for a buyer, for example bottled ready to drink beverages such as fruit juices or bottled water. Commented [SN3]: This provides a clear description of the product and you also could have explained here how any of these elements - the ingredients, the environmental cup and the design of the cup - would impact your decision to buy this product. - ...---