MKT10007 Fundamentals of Marketing Semester 1, 2022. Assignment 1: What is Marketing? Student number: 103812017 Student name: Misheel Turkhuu Due date: March 21, 2022 Date submitted: March 21, 2022 Word count: 830 1
Table of contents Table of Contents MKT10007 Fundamentals of Marketing. 1 Part 1. Public Opinion ("Vox Pop"). 3 Part 2. Formal definitions. 6 Part 3. Synthesis. 7 References 8 2
Part 1. Public Opinion ("Vox Pop") OLIVIA BROWN Their definition of Marketing: Age & gender: 51 Female Residence: Hawthorn, Victoria Education: High school, Diploma of Nursing Occupation: Nurse Life-cycle stage: Middle aged Major-life goal: To travel more frequently and to explore New York. Personality: Bubbly, Selfless and amiable "It's the selling of a product or a service using the information businesses collected to target and advertise to a particular group of people". Olivia Brown is a 51-year-old woman who works as a nurse in a local hospital. Olivia is married and has 2 sons. She comes from a middle-class social status and has received a significant level of education, so she has quite the extensive knowledge on what marketing is. As a result, her response is clear and concise. Her husband also runs his own business in the recreation industry, so she might've learned the fundamentals of marketing from her husband. Thus, her answer being more detailed and comprehensive than an average person. 3