An overview of ACC30009 Analysis for Competitive Advantage Analysis for Competitive Advantage L Business Strategies Information Financial Information Non-financial Information Common concepts in ACA: Business Processes Efficiency, Effectiveness, Economical, Quality, Time, Productivity. Assessment tasks: 1. Group research assignment - 5 to 6 in one group - 20% 2. Test (MCQs) - 20 questions of 1% each and 15 questions of 2% each - 10% 3. Oral reflective presentation - 5% 4. Online Preparatory Quizzes (1% each x 7) and Post Lecture Quizzes (1% each x 3) - 10% 5. 5 Mini Case Study 1% each - 5% 6. Final exam - 50%
An overview of ACC30009 Analysis for Competitive Advantage Lecture 1 - Main points Porter's 5 Competitive Forces - Analysis Some potential misunderstanding: - High barrier of entry vs. threat of new entrants - More suppliers vs. Bargaining power of suppliers - More buyers vs. Bargaining power of buyers - More competitors vs. Rivalry of competition Generic strategies: - Cost Leadership - Differentiation - Niche cost leadership or niche differentiation Some potential misunderstanding: - Product differentiation vs. High costs - Cost Leadership vs. Poor customer service - Better customer service vs. High operating costs Roles of an accountant - Information provider and advisor (financial & non-financial, SCR) - Design information systems: format, capture, process and report