Client Scenario: Penguin Air Pty Ltd Business Profile Penguin Air Pty Ltd is an airline based in Moorabbin Airport Australia. Penguin Air offers regular services to select regional centres within Victoria and a regular service to Flinders Island (in Bass Strait). Penguin Air also specialises in offering ad hoc services, operating executive charter services throughout Victoria, as well as a small freight service. Penguin Air Pty Ltd was established as a regular public transport operator in 1987. During its early years, the company had regular daily services to the Victorian towns of Lakes Entrance, Geelong, Portland, Warrnambool and even flew bi-weekly flights to Launceston Tasmania. But over the 2004-2005 period, the services to Geelong, Warrnambool and Launceston ceased due to lack of sustainable patronage and increased competition from larger low-cost airlines (like Tiger Air and Jetstar). In 2006 it was awarded one of only two contracts to be allowed to fly into the growing eco-tourism market of Flinders Island. These services are very popular during the special events held at these destinations, including; · The Winter Solstice Blood Moon Festival @ Flinders Island (July) · Annual Tuna and Game Fishing Competition @ Portland (Nov) . The Lakes Blues Music Festival @ Lakes Entrance (March) Additional to providing a commuter service to the public, Penguin Air has also a government contract to provide medical transport (as requested) from these locations back to Melbourne. Also, in a federal government incentive to promote travel to regional areas (non-capital city), the government is subsidising the air fares of children and seniors (above 60 years). Penguin Air has a basic website that they use to promote specials and events to potential customers. The website itself is very dated (old style -pre HTML 5) and does not adjust itself very well to mobile devices. Also, their booking and payment facilities are not user friendly and it also does not adjust itself very well to mobile devices. As a result, Penguin Air has been recommending to their customers to book flights over the phone which is limiting their potential. Company Details HQ: Penguin Air Pty Ltd Hanger 2, First Ave, Moorabbin, Victoria Telephone: (03) 9666 3777, Facsimile: (03) 9666 3555 Email PenguinAir@PenguinAir.com.au About Us Whether its business, pleasure, fly-in fly-out, or transporting freight, we can provide a solution to suit your needs at an affordable cost. Our staff have a vast amount of regional airline and general aviation experience and would relish the opportunity to discuss your charter requirements. With Penguin Air, you can take advantage of all the benefits associated with chartering your own aircraft; Portland · Fly exclusively in your own aircraft · Where you want · When you want · Avoid lengthy airport delays · Complete travel solution, including ground transfers and catering Melbourne Lakes Entrance Moorabbin FLINDERS ISLAND Banan Business Details 3 locations: 1. Hanger 2, First Ave, Moorabbin, Victoria - Open 8.00am till 8.00pm Mon-Fri and 9.00am till 3:00pm Sat-Sun 2. Unit 2, Lady Barron Airport, Flinders Island - Open 9.00am till