SWIN BUR · NE * SWINBURNE UNIVERSITY OF TECHNOLOGY Swinburne University INF20011 Mobile Business and Social Media: Individual Assignment - Social Media Report Word Count: 2000 Weighting: 40% Due date: 4th Sept 11.59pm AEST Assignment submission details · Student id must be included (no cover sheet required). . All references should be appropriately cited using the Harvard style · Submit your report as one PDF document . Save your file as follows: [Name_student numberA1.pdf] e.g. Tim_1234567A1.pdf · Submit your report via the Canvas link > Assessment > Assignment1 · Please keep a copy of the Assignment in your hard drive if required Social Media Report The aim of this assignment is to expose you to the current issues involving social media. Your first step will be to identify a topic that you would like to address for this research report. This could be any topic involving mobile business ranging from device related information, industry type, applications, operating systems, channel delivery, rich media, analytics etc. However the topic must be specific, avoid writing a generic report hence is it advisable that you select a few (about 5) defining keywords that will shape your assignment. Step 2 will be to use the keywords to source at least 10 academic articles at least (conference and journals) which your assignment will rely upon heavily to deliver analytical discussion apart from literature support. You need to also add at least 5 industry reports as supporting material but no blogs or Wikipedia are accepted. In total there should be at least 15 academic+industry articles. Please remember that the marker is looking for an analytical report. This would mean that your report will require in-text citations for credible literature. Your 3rd step is to ensure that your report has enough depth and reflects our discussion in class. It is important that you narrow your discussion to a particular issue. This can be done either by region, industry type, device/platform specific or type of social media platform and citing of actual case studies will help. Be critical in your report and compare similar academic articles to understand and analyse the content. High Distinctions are often attained by students who have understood, analysed and are able critique the content. Once selected please consult your tutor for approval. No other student report should feature the same topic/issue. Finally, you are required to draw a conclusion for the topic/issue which should include a strategy section discussing what should be considered in future involving the topic. Do remember that this assignment needs to be delivered in a report format with proper sections (executive summary, introduction, content by sections, conclusion, references). Swinburne University 2019 INF20011
SWIN BUR * NE * SWINBURNE UNIVERSITY OF TECHNOLOGY Swinburne University INF20011 Mobile Business and Social Media: Individual Assignment - Social Media Report Submission Requirements As part of this assessment the following is required to be submitted: · A pdf file (word-processed report) of approximately 2000 words (+/-10%) Items marked with an * does NOT form part of