COURSE: ADV10001 Assignment One: Presentation -Building Awareness Definition: The degree to which a brand is acknowledged by potential customers and appropriately connected to a certain good or service is known as brand awareness. Nike Nike is the most well-known brand of sneakers worldwide. What words come to mind when you hear Nike? It is inspiration, innovation, empowerment. Just these few words may be used to explain Nike's branding. From their emblem to their advertising efforts, everything supports these terms. They don't sell shoes. They sell an attitude. Just do it campaign Nike gained its iconic Swoosh emblem over ten years ago, and the company also received the slogan "Just do it." The slogan was created in 1987 by Dan Wieden and Kennedy to coincide with Nike's initial TV advertising campaign. The phrase "Just Do It" is difficult to escape in modern life, whether you see it as a motivating catchphrase or a bullying ultimatum. It may be seen on bags, T-shirts, and billboards all over the world together with the well-known Nike swoosh. As a summary, it captures the essence of the sports brand: it is competitive, forceful, direct, as lean and powerful as the athletes that appear alongside it in Nike's ads.
NIKE Sooner or later, you start taking yourself seriously. You know when you need a break. You know when you need a rest. You know what to get worked up about, and what to get rid of. And you know when it's time to take care of yourself, for yourself. To do something that makes you stronger, faster, more complete. Because you know it's never too late to have a life. And never too late to change one. Just do it. Above: In 1991, Nike debuted their first commercial specifically for women, which connected sports participation among women to a new form of female emancipation. -Provide incentives to buy the brand now
Definition: Rewards offered by a brand to present and potential consumers to encourage conversions are known as marketing incentives. Initial purchases, follow- up purchases, website visits, email signups, referrals, and other conversions are just a few examples. 7-Eleven 7-Eleven is a multinational chain of convenience stores. 7-Eleven Free Slurpee Day campaign. Slurpee is the brand name for carbonated slushies sold by 7-Eleven. Customers have often referred to 7-Eleven Day as Slurpee Day. Loyal 7-Eleven customers are aware that the company offers free Slurpees on July 11th every year. Why Slurpee drinks? 7- Eleven wants to show their appreciation for you with your favorite drink, for FREE. According to the 7-Eleven website, it's an annual tradition for them to say 'thanks' because they're nothing without their customers. Brand recognition, customer retention, and recommendation are all simultaneously attained by this multi-pronged marketing incentive. With free Slurpees as the main incentive, it yet maintains simplicity. With this persuasive inducement, 7-Eleven intends to attract new consumers to its Slurpees and offer its regular returning customers a cause to visit again. This has been well-received by the target market, judging