Recommending the right mix of media for a campaign is about knowing the advantages and disadvantages of each media. Sun Energy is a company which installs solar panels, and over the last five years the company has been successful in targeting the business and industrial market. They now want a campaign to promote their brand to consumers. The Sun Energy website is easy to navigate and has information which has been updated to include a section more relevant to a consumer market. As the media planner, you must make media recommendations for a six-month campaign, giving the reasons for your selection. The Sun Energy company can utilise its strengths over the past 5 years in the business and industrial sector to target these audiences as it aims to further increase its brand and awareness to its consumers. With the creation of the easy to navigate Sun Energy website, with the inclusion of a new consumer section, I believe that the company can incorporate a potential savings tracker to targeted businesses in such a way that allows visitors to the website to input their current spending on energy and the potential payback if the consumer was to make the switch to solar. This tool could be marketed through Google Ad Words campaign that targets relevant consumers with a heavy reliance on energy consumption. An additional vehicle for the delivery of such advertising would be to develop a TV advertising campaign with the focus of an age audience of 24-30 years old as the majority of new homeowners can be seen in this age group. The education piece coupled with the monetary savings for the consumer can be a driving force for the motivation into utilising the brand. This could showcase the company history stretching back to its origination and its journey to now present day, detailing some trusted partners and their preference of working with the company over the rest of the competitors. The delivery can also include a comparison between the quality of the competitors and Sun Energies and the evolution of technology over the company's lifetime. This will comprise the greatest share of the budget allocation for this media plan as it will drive the greatest amount of awareness for the brand with that target audience, thus a greater return on investment. The final vehicle for brand promotion of Sun Energy is radio, with a keen selection of radio stations in terms of audience age groups and the radio presenter audiences. Once again, the focus will be on young adults, thus the utilisation of certain radio broadcasters is preferable. An informative advertisement is the choice of content for the advertisement as it has proven more successful over a promotional approach. The differences of supply between the cost to consumers from the traditional electrical grid and a solar panel alternative with the payback period to be reflected in dollar value as this will ultimately allow the consumer to redivert their solar savings to other focus points of their choosing. 6